B2B

The Ultimate Guide to Creating Marketing Collaterals for Consulting Companies

As marketers at consulting companies, no matter at what stage you are in your content creation and distribution journey – delivering effective marketing collateral that backs the abilitie...

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Are you talking to the right prospect?

It all starts with knowing your buyer.   As sales managers, the only goal we (are supposed to) have every month is getting our teams to “crush” their sales quota.   Sadly, slumps hap...

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Measuring ROI as a B2B marketer

As a marketer in the B2B industry, it can be hard to measure the value you bring through the content you generate. Sure, your website analytics can help you assess how much traffic you a...

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