INTELLIGENT CONTENT FOR CONTEXTUAL CONVERSATIONS

Reshaping how B2B content is consumed by buyers — throughout the Marketing Funnel   You're nailing those pipeline numbers. But the conversion rate is tanking. It's become routine for...

  The life sciences industry operates in a uniquely challenging environment, characterized by complex buying processes, stringent regulatory frameworks, and diverse stakeholder groups. S...

  Startups face unique challenges in building and scaling their sales processes. Limited resources, lean teams, and a lack of structured frameworks make it difficult for sales and market...

The B2B industry is characterized by lengthy sales cycles and high-stakes decision-making involving multiple stakeholders. Sales and marketing teams often struggle to align their efforts ...

The job description of a sales rep is quite direct. An empathetic communicator and negotiator who pitches, negotiates, and closes a deal.   But when you finally get to the desk hoping t...

The financial services industry operates in a highly regulated, competitive environment, where sales and marketing teams struggle not just with compliance but also with leveraging data ef...

  Imagine this: A pharmaceutical sales rep spends weeks navigating approvals and engaging multiple stakeholders to promote a groundbreaking new drug. Just as the deal seems within reach,...

Customer experience (CX) has evolved into a crucial factor that can make or break a company’s success. It has taken center stage in the B2B space.    As organizations across all industr...

  As a kid, I was obsessed with “connect the dots.” You know, the little puzzles where random dots turned into a picture? who knew that game would come in handy for me when dealing wit...

  For sales representatives Productivity isn’t just a nice-to-have—it’s essential. Closing deals faster, streamlining workflows, and maintaining seamless communication can be the differe...

The rapidly growing medical device market, projected to reach USD 893.07 billion by 2029, presents increasing challenges for sales teams due to market complexities like restricted provide...

Partner networks are a vital element for expanding reach and generating consistent revenue. Businesses with robust partner enablement programs can experience a 28% increase in revenue gro...

A well-managed sales cycle not only boosts revenue by allowing quicker deal closures but also enhances customer satisfaction by creating a more seamless and responsive buying experience. ...

As the manufacturing industry evolves amid rising global competition and higher customer expectations, sales enablement has become increasingly essential.    Manufacturers face unique s...

Sales representatives need more than just product knowledge and sales skills to succeed. In fact, one critical factor often overlooked is emotional intelligence.   Consider this: 93% of...

Every sales team strives for peak performance, but achieving this requires more than  just hiring talented sales reps. Sales enablement plays a crucial role in equipping  sales teams with...

In many organizations, the gap between sales and marketing is a well-known problem. Marketers invest countless hours and resources into creating content intended to support the sales team...

The success of any field sales team lies in their ability to connect with customers, close deals, and stay efficient while working remotely. However, without the right support, tools, and...

These days, a customer wants to be sold exactly what they need, and they expect the people selling it to them to know exactly what they need, why they need it, and how they will benefit f...

Every deal hinges on timing, information, and presentation, the difference between a closed sale and a lost opportunity can be razor-thin. Real Estate Sales Enablement is a game-changing ...

What is Social selling?   Social selling is a modern approach where salespeople use social media to share valuable content throughout the buyer’s journey, building trust and fostering s...

For those who perceive these terms interchangeably, its better to understand their unique roles and how they complement each other as it is essential for optimizing the sales process for ...

Sales enablement is rapidly becoming a vital component in driving revenue and supporting business growth across industries.   As companies face increasingly complex buyer journeys and m...

  A Go-To-Market (GTM) team is a cross-functional group responsible for launching and promoting products or services effectively, ensuring that they reach the right audience with the rig...

A whopping 65% of sales leaders who use sales enablement tools have surpassed their estimated revenue targets. These tools equip the sales team with the resources and information they req...

Imagine you are a sales enablement, sales or Marketing manager starting a new quarter or entering a new role in a different company. These are probably some of the questions running in yo...

What is business enablement?   You are a business owner. You have the people, you have the tools and you know your targets. However, the clutter is endless and every process takes longe...

Clients don’t want generic advice anymore.   With so many online resources at their disposal, clients can conduct market research, access financial data, and compare options independent...

Product marketing and sales enablement, more often than not, complement each other because both play crucial roles in making a product or service successful. They help create, communicat...

  86% of employees and executives cite a lack of collaboration or ineffective communication as a cause of workplace failures. For sales teams, this would mean missed opportunities and lo...

Welcome to today's episode of "Sales Rep Survivor," where we tackle the ultimate challenges: racing against the clock, hunting for the perfect content, and personalizing pitches like mind...

Did you know companies with a formal sales enablement function achieve a win rate 350% higher and quotas 50% higher than those without? Behind these numbers are sales enablement professio...

Over 75% of companies using sales enablement tools effectively have seen sales growth of nearly 40%. This striking statistic underscores the power of sales enablement in driving revenue a...

Did you know that 84% of salesforce achieve their quotas when their employer incorporates the best-in-class sales enablement strategy? Additionally, 65% of sales enablement leaders who ha...

 A successful Sales Enablement plan has to factor content in, as it is vital to helping salespeople move prospects through the sales funnel. Content marketing, on the other hand, is an es...

Software solutions are crafted to be highly versatile, serving a wide array of industries and use cases. Hence software requires proper guidance to unlock its full potential across divers...

Sales enablement conferences are essential for the professional growth and success of sales teams. These events offer attendees the chance to learn about the latest sales strategies, tool...

Being a Sales Rep is not easy. It often puts you in a tough spot where you question your abilities as a sales person. Despite putting in all the efforts of emailing, pitching and cold-cal...

In a competitive environment it is always important to keep yourself upskilled - sometimes it can be very time consuming and put a hole in your pocket. Trying to do that while being produ...

  Every team associated with sales works (or should work) as a cohesive force, with each member playing an important part in getting work done.   Now, while sales reps may be the face ...

A Blueprint to Guide You What is a Sales Proposal? What makes a ‘Great’ Sales Proposal? Why do you need Sales Proposals? Who writes sales proposals? Fundamentals

  Oi, listen up! We don’t have a lot of time, so here’s a mini-intro for you:   I’m Mack, one of Paperflite’s earliest (and most booped) empawees. While at work, you can find me loungi...

Today's customers are self-directed researchers. They head online to gather information and make informed decisions before ever contacting a salesperson. This can leave you wondering how ...

Ah, digital sales rooms! They're like the superheroes of the online sales world, swooping in to save the day with their remarkable powers. But what exactly are they? Well, imagine a virtu...

A Digital Sales Room is your business's virtual playground, Imagine this: your Digital Sales Room becomes a captivating destination that draws customers in like a magnet. With eye-catchin...

You're throwing an epic party, but your party goers are scattered all over the place, stumbling upon different rooms, and missing out on the real fun. That's what happens without a conten...

Picture this: You're in the midst of a content chaos, desperately searching for that one elusive image you need for an urgent project. You dive into folders, rummage through files, and ev...

  A content marketing hub is a centralized online platform or website that serves as a comprehensive resource for valuable, relevant, and engaging content.  It acts as a hub or center...

Imagine your content as a scattered collection of puzzle pieces—blogs here, videos there, social media posts everywhere. It's like embarking on a never-ending treasure hunt, and not the e...

Content hubs, They're like the ultimate content party central, where organizations gather all their cool stuff related to a specific topic. Why do organizations need these bad boys?   W...

You're part of a sales team, working tirelessly to close deals and drive business success. But no matter how hard you try, it feels like you're constantly hitting roadblocks and strugglin...

Just as a coach studies shooting percentages, assists, and turnovers to optimize game strategies in basketball, marketers and sales professionals rely on KPIs to measure asset utilization...

Imagine your business as an exciting puzzle, and ROI as the stunning final picture that brings success and profits. Each puzzle piece represents a crucial aspect of your strategy. And gue...

you've got a treasure trove of captivating images, killer videos, and persuasive documents that could make even the toughest customer weak in the knees.   These digital assets are your ...

Ever had that organized friend who's a neat freak in your gang? They can be a pain, but admit it, they make life easier. Well, digital asset management (DAM) software is like that friend,...

Think about it, we're living in a world where the amount of digital content we produce is growing faster than a beanstalk in a fairytale. So, managing all that content can quickly turn in...

    You're scouring through a never-ending pile of digital assets, trying to find that one golden piece of content that'll take your marketing strategy to the next level. But alas, it's...

The right DAM software can significantly enhance an organization's digital asset management practices, leading to improved productivity, streamlined workflows, and enhanced collaboration....

Imagine you're a fearless explorer in the vast digital wilderness, surrounded by a wild and tangled landscape of digital assets. It's like wandering through a dense jungle of files, image...

Organizations are overwhelmed with a variety of digital assets. Be it images, videos, documents, presentations, spreadsheets, graphics, branded content, or anything else, managing all of ...

  Nobody wants a presentation as dry as a stale cracker,  Most people admit to multitasking during business presentations, with around 73% indulging in it. How can you ensure your audi...

  Think about it. You've got a potential customer sitting in front of you, ready to be dazzled by your product or service. This is your chance to shine! But just having a slick slide by ...

A Blueprint to Guide You Why do you need interactive presentation for business? Who needs interactive presentation? Sales teams and marketing professionals CEOs and business leaders ...

Are you tired of sitting through presentations that are about as exciting as watching paint dry? Or worse, marketing strategies that leave you feeling as stale as yesterday's bread?    ...

In the world of sales, every moment counts.   The faster you can close a deal, the better. That's why more and more businesses are turning to touchscreen technology to help them acceler...

  Are you tired of the same old static content on your website? Are you looking for a way to spice things up and engage your audience? Look no further than interactive content   Inte...

In today's crowded online marketplace, it's more important than ever to stand out from the competition. One effective way to do this is through interactive content.   Interactive cont...

Are you looking for an innovative way to increase your sales? Touch screen marketing might just be what you need.   In this article, we'll explore what touch screen marketing is, why it...

Revenue enablement metrics are essential for businesses to understand their performance and make data-driven decisions. These metrics help companies measure their success in various areas...

  Revenue enablement is the process of equipping sales teams with the knowledge, skills, and tools they need to maximize revenue generation. It involves aligning sales, marketing, and cu...

  Global Revenue Operations Enablement (GROE) is the process of aligning people, process, technology, and data to optimize revenue generation across an organization. It involves cross-fu...

Agile Revenue Enablement is a methodology that aligns sales and marketing teams to improve the revenue generation process. It focuses on adapting to changing market conditions and custome...

  If you're looking to grow your organization's revenue, implementing a revenue enablement process is crucial. This approach involves uniting sales and marketing teams to create a cohesi...

  Revenue enablement is a comprehensive approach to driving revenue growth by aligning sales and marketing teams, creating valuable content, implementing effective sales processes, and c...

In today's fast-paced and highly competitive business environment, companies need to be agile and adaptable to succeed. One way to achieve this is through Revenue Enablement, a strategy t...

Introduction: Revenue Enablement and Revenue Operations play a critical role in driving sales performance and revenue growth. Although both functions are related, they have different res...

  Revenue enablement is a crucial aspect of any business that wants to drive revenue growth and succeed in today's fast-paced and ever-changing market. Revenue enablement refers to the...

  In today's fast-paced business world, companies are constantly searching for ways to increase revenue and drive growth. Two popular methods are sales enablement and revenue enablement....

  In today's ever-changing business landscape, companies need to be agile and adaptable to stay ahead of the competition.  

Paperflite announces partnership with MS Dynamics - Maximising sales reps' efficiency and increasing deal win rates   Paperflite, a leader in enabling go-to-market teams deliver world-c...

  What is Revenue Enablement?   Revenue enablement is a holistic approach to increasing a company's revenue by improving the performance of the sales team. It is a combination of pro...

A Blueprint to Guide You What is Enterprise Digital Asset Management? Why do People Need Enterprise Digital Asset Management? How Does DAM Work for an Enterprise? Why is it Important...

What happens when you start to read?    Imagine it as a piece of content that you’ve wanted to read for a long time and you finally get to read it. You start, go deep, get triggered by ...

For once in a really long time, we won’t just shrug our shoulders and follow it with a “meh, it was alright” if asked about our weekend.    All thanks to Vensy Krishna, No-Code and Noti...

Hello again!    We have a question for you.    What would you do when you receive a phone call about your insurance needs (for the 100th time) when you are about to make an important ...

Gating is the process of….wait - fill in your mail id, phone number, food preferences, height, weight, etc and you’ll be able to read further.       Okay.Okay. Just Kidding. You don’t ...

A B2B content marketer and a newsroom editor walk into a bar. What happens next?   “They probably complain - they have a lot of gripes”    ^ Christopher Gillespie, former software sal...

Hey you, hotshot marketer, ever wondered how easy life could be if all your marketing prowess converts into profitable sales pitches? Or even better, into conversions? Ah, wouldn’t that b...

Should we even tell you this? You know the power technology has to transform, you have experienced it and marvelled. We are just here to help you use that power to your advantage.    Wh...

  Look familiar? We’ve all been here, at least in our minds.    Why, oh why, am I unable to find that latest copy of the brochure? Did my prospect read the pricing document I had share...

“My Apple Watch thinks I’ve been exercising because of my heart rate”   ^ Exact words said by Christopher Willis (Acrolinx) when he joined us on Cuppa Press. 

  We woke up when September ended, and now October is right around the corner.    Anddd, it’s almost Halloween!    Whip out the costumes, the candy and the collection of horror movi...

A Blueprint to Guide You What Is Marketing Asset Management (MAM)? Difference Between Digital Asset Management and Marketing Asset Management 5 Benefits of Marketing Asset Management ...

Summer wafted away a few weeks ago. However, it’s just begun for us! And it’s starting to look like the best summer ever.    All thanks to TrustRadius, for getting us folks at Paperflit...

A Blueprint to Guide You What is Sales Enablement? Why do Sales teams need Sales Enablement Tools? 20+ Sales Enablement Tools That Will Make Your Life Easier Content Management Tool...

Imagine you come home after a long, tiring week of work, and you decide to satiate your taste buds by ordering a delicious, exotic dish. What would be your further course of action? Let u...

Imagine hiring 5 people for your sales team, but only 4 show up to perform their roles because the last one is searching for content. Not very Cash Money of the process, right?   Let’s ...

We know it’s the middle of August but turns out ‘tis the season for Sharing (joy and content)!   So dust off your sledge and find yourself a Rudolph, because this edition of the feature...

Lawyers are made for the courtroom. They sway juries, dedicate themselves to the craft, and help clients navigate the rocky road that is the justice system. Before lawyers can close the c...

For all the Pixar lovers in the house, do you remember the term “core memory” that Joy tosses around throughout the film Inside Out?    A core memory is a distinct type of memory/experi...

  2 large egg whites  ½ teaspoon vanilla extract ½ cup all-purpose flour ½ cup sugar 1 pinch salt 3 tablespoons water A long list of secret messages  A dab of magic and good luck ...

What’s the first thought that pops into your head when you hear the words “exercise”, “wellness”, or “fitness”?   Is it a long groan?   Or, is it a rush of happiness because being act...

Here's to the amazing group of people who spend hours working with marketing and sales collateral, distribute various content and pitch your products to prospects, work day and night to c...

  ♪ Clap along if you feel like a room without a roof;    Clap along if you feel like happiness is the truth ♪   When Pharell Williams composed “Happy” 8 years ago, we’re pretty sure...

GetApp, a software review and recommendation platform, featured Paperflite in its "10 Martech Tools For Your Startup’s Martech Stack" report.  Paperflite was listed as one of the best ...

  “You’re a tool,” said no one to an efficient marketer ever. Do you know why? Because that efficient marketer knows the right tools to get the job done. You know you can be that markete...

Ding Ding Ding! What season is it?    Here’s a hint: Red carpets, champagne, paparazzi, A-lister celebrities   Another Hint: It’s the AWARDS season (gasp!)   And here’s why it’s our...

  Landing pages have become as ubiquitous as the leaflets of the 80s. Every other marketer holds a stack. And your prospective customers have become indifferent to their presence.   If...

Pouty bat eyes have the power to make even the deadliest of vampires kneel before them. We don’t play by no fluff, so here’s the proof:     If only sticking pictures of these eyes worke...

What does it mean for marketing to be in the shoes of sales? On the contrary, what does it mean for sales to be in the shoes of marketing? Having performed both the functions with ease an...

It’s that time of the year when the stakes are high for Dunder Mifflin’s Party Planning Committee.    The holiday season is just around the corner, it’s the first snowfall of Christmas,...

If the last two years have taught us anything, it’s that life doesn’t always go as planned.    So it was only befitting when Marla Woodward, Head of Product Marketing at Attest, took ov...

Remember the 2000s when everyone’s parents (and their mothers) were overly enthusiastic about milk? The kind where if something in the mart had milk in it, people wholeheartedly (and oh s...

Every once in a while, someone says something that strikes a chord with you and leads to bigger conversations.   This time around, it came from Rand Fishkin.    Back in September, Ran...

Ever walked away after signing a “save the environment” petition and felt incredibly targeted? How do these people always know to target the metal-straw-in-her-drink holding, faux leather...

It’s a provocative statement, but great content marketing shouldn't be built to sell your product. Sounds crazy.   But really, great content marketing should be built to answer question...

It’s been over two weeks since, in a crazy turn of wildest dreams coming true, Taylor Swift’s re-recorded version of Red came out.     I don’t know about you, but I’m feeling twenty tw...

  If there’s one proverb that’s been used and overused like an old washcloth, it probably would be “curiosity killed the cat”. Well, that and maybe “an apple a day keeps the doctor away”...

The markets are crowded. There are too many products, too much advertising. This means that as marketers, our job is more difficult than ever. We need every advantage we can get our hands...

Account-Based Marketing (ABM) is all about creating moments for your prospects. The big piece of ABM that some forget though is how do you incorporate what really matters to the person vs...

It’s 10 minutes before a meeting with your manager. You’re supposed to be presenting the budget variances from last quarter. Except, you haven’t started with the presentation and you need...

Company: Treasury Intelligence Solution (TIS) Industry: Cloud-based platform for outbound payments Founded: 2010  

  A career in Physics is lucrative, said no one ever. However, you can take up Physics, do a little bit of fusion research and then do stints in Management Consulting, and eventually fin...

What does a hip nightclub have to do with Sales Enablement?   Are you calling yourself an Enablement team when you're in fact a Marketing team?   What does success look like in Sales...

People are either over-the-top Olivia with a spending problem or can't-decide-for-his-life Charlie. Olivia loves to spend and is neck-deep in linen, has shaving cream stocked up for the n...

A Blueprint to Guide You The sales team’s gripe Stone Age systems A deep-rooted content problem Evaluating a content management platform Testing waters with Pape

It’s been in the making: building every single block, painting every little detail, and polishing every rough surface. It didn’t make a difference if the sky held the Sun or the Moon - at...

One of these three things happen after you watch a Pixar movie: you vow to fight against all evil, you bawl your eyes out, or you fall in love.   Talking about love, we’re grateful for ...

Imagine you walk into a store and you realize you are the only customer. You hear the door chime as you get in and you realize you have caught the attention of the bored salespeople...

Sales enablement collateral is content used to train sales reps with a company’s value proposition. It includes playbooks, battle cards, quizzes, how-to guides, call scripts, training &am...

Sure, I can talk to you about all those companies who failed at content marketing and thus sabotaged their own brand’s success. But let’s face it. Cautionary tales are so passé.    So,...

  Give marketers a design team and you help them for a while.  Give marketers a Canva account and you help them for a lifetime.   University for most of us is a big blurry mush of p...

  The world is changing, and that’s certainly true of how we consume content online too.    In the past, it was possible to create a successful and effective content strategy that was ...

If asked about trashy differentiation tricks that are touted as best practices, most people might hold back.   But Peep Laja is not most people. Having spearheaded brands such as CXL an...

  Invest wisely and play to win mercy will be unheard of here even for kith and kin   - The Monopoly tenet   There are very few things in life that can beat the dominion power that a...

'Just one last time, I promise' - Thought every addict, cheater, and binge watcher, ever.   As soon as we hear binging, we see bright red text screaming Netflix. Even though the thought...

Remember the sweet sweet time when live events did not mean scurrying to a conferencing platform on time, only to be stuffed into a virtual square alongside a hundred others?   We’re ta...

A Blueprint to Guide You Who Needs Product Catalogs? 9 Reasons why you need product catalogs To Glean Information Reduce Business Cycles Help Sales R

Are broken elements and wrong colors the worst mistakes a digital marketer can make when sending an email newsletter campaign? Or are those just the tip of the iceberg when it comes to em...

Anyone who cooks knows how absolutely heartbreaking it is when your 8-hours-slow-roasted chicken doesn't come out as good as the last time. But oh wait, it gets worse when you just can't ...

"Consumer data will be the biggest differentiator in the next two to three years. Whoever unlocks the reams of data and uses it strategically will win." Angela Ahrendts  

There are only two kinds of people in the world :    The ones that think about Moira Rose when they see/ hear the word ‘baby’ And the ones that don’t   When Catherine O'Hara—the actre...

“Nothing makes me happier than a good coffee on a bad day. Nothing makes me angrier than a bad brochure on a good day.” - Every Marketer Ever.   Ever attended a 3 hour seminar where tim...

Bring out the champagne because a brand new season of Cuppa Press is now live! You’ll see several new elements on the show and with the branding as we move forward. Thank you for being he...

It's the early 2000s and it's a wild time. Women dressed in low waist bootcut jeans with slicked back hair and men dressed in boots, oversized sunglasses, and Cargo pants. Why all of us c...

There are only two possible explanations if you’ve never seen this T-Rex on your screen until this point: a) The internet gods have blessed you b) Google Chrome is your best friend. Not. ...

It's 2011, and four engineers and designers are at a Dublin cafe, sipping on coffee and talking about their unexceptional and wonted work lives. This sounds like the title sequence to a b...

A broken 40-inch LCD Samsung TV, a few strands of pulled out hair, and a ‘makes you punch a hole in the wall’ problem later, Girish Mathrubootham found himself on the receiving end of a b...

Say it’s a Monday morning, and you’re craving freshly brewed coffee. One way to go about it is to stop by at your local cafe.    Another, is to be an absolute lunatic, buy land in Afric...

Inspiration comes in varying forms, shapes, and sizes. This time, ours came in the form of an eternally-hungry, floppy-eared, sixty-pound, heavily-pampered doggo! 

Seriously dough, try as you may, but the holiday season isn’t officially here until your entire house is bathed in the glorious aroma of gingerbread cookies!   

Posting content on every social media platform, every single day works for people with an extensive team dedicated just for this.    But will it work for you?   Making you ponder on t...

Marketing leaders reveal how they’re ensuring their audience gets the best content experience possible 

“Four wheels move the body. Two wheels move the soul.”   For many riders around the globe, motorcycling is not just a hobby or need. It’s a passion and often the very purpose of life. ...

In 2009, Apple launched “there’s an app for that” commercial for iPhone 3G.    Back then, the app ecosystem was just beginning to flourish. The phrase was quite precise in conveying the...

It’s Thanksgiving, which means you’ll have to hold your families and turkeys closer, your weighing scales and guilt faaaaarther.   To help you commit to this goal and elevate the holida...

As the camera started rolling, a sense of comfort settled in on her face as if to reveal she was always meant to do this; as if she was home.    Hailing from the beautiful city of Uppsa...

How Mario (and sometimes Luigi) goes on to save Princess Peach is the arcade-game equivalent of a Disney fairy tale ending.   Calling all the 80s and 90s kids who share the same sentime...

If sales growth is gold, sales enablement is a combination of a treasure map and the tools to find the gold. 

How Freshworks leveraged webinars to not just drive leads, but introduce a new product, position it amongst some of the most established brands, and create a mind share that a lot of us c...

Internet’s favorite sensation and world’s no.1 chef Gordon Ramsay is a British culinary expert who shot to fame for three things:   Mastery in cooking Ruthless personality  

"It's never about what we deserve. It's about what we believe." - Wonder Woman   What happens when you believe you can truly make a difference?   You become a Superhero.   Marketers...

Walkman - Ghostbusters - Single Earring - Peach fuzz mustache - Punk hair - Arcade Games - Foursquare - Trapper Keepers - He-Man - Postcards - Label Maker and of course, Mixtapes.   All...

Over the last few days, we’ve been screaming from the rooftops (literally and figuratively - we had to pull down one of our SDRs because his neighbor thought it was the fire alarm going o...

What Xerox is to photocopies, Salesforce is to Customer Relationship Management, or CRM as it’s widely known. When a brand becomes synonymous with its product category, it becomes evident...

Content Experience is the new prospect whisperer. Because sometimes, you don’t have to go the pompous and loud way. Sending across a carefully-crafted whisper will do just fine. 

We were today years old when we learnt that being called ‘Newsletter Nerd’ or ‘Newsletter Monster’ was not common. What an absolute shocker.    Newsletters are one medium for brands to ...

What’s fascinating about the first-ever artificial human heart surgery?   Is it the fact that the blood vessels were taken from another part of the body and grafted onto an existing hea...

Picture this -  You very passionately continue talking to a room of 10 people about the sophisticated technology that your product uses.     …. Only to realize that only 1 of them truly...

Are you a sales rep who is always on the lookout for hacks that can make your life easy? Well, you've just landed in the right place! Because our sales folks are willing to help everyone ...

“Now’s the time to play the role of a consultant rather than that of a salesman", says Mike Cook, the Director of Research at DT Consulting. Change is but an understatement to describe 20...

1 What is a Sales Battle Card? 2 Why Do Sales Teams Need Battle Cards? 3 What are the Types of Battle Cards? 4 How Do You create a competitive battle card? 5 What are the Elements of...

The Potterheads in our team felt betrayed because we weren’t ‘officially’ letting them celebrate their love for the fandom.   So we let them have this one, especially since Harry’s birt...

A multi-step content sequence that will guide you through the content creation process, with Freshservice as the case in point to give you more context

Imagine you’re the richest person in the world. Richer than the richest man, Bill Gates himself- for a mere 3 days. And then you lose almost 99% of your wealth!   What do you do?   Yo...

In this edition of Paperflite's talk-show series titled 'Cuppa Press', we decided to take the bull (read Content Marketing) by its horns.  “Content Marketing has seen a boom and the ...

Cuppa Press as you all know is a talk-show series where we talk about marketing, technology, and a lot more.   In this edition of Cuppa Press, we decided to address an important topic ...

A wide range of over 100+ PoV templates have been curated from various industries as examples to build your own.

The Disney Story is the seventh instalment of the series 'Stories that Inspire'. These are simple stories that were significant enough to change our lifestyles today, only because of some...

And with that huge leap, we have made it to the top. Thrilled and proud is an understatement.   As the tech companies battle it out to control the business software market—expected to g...

Cuppa Press, as you might know, is a talk-show series aimed at giving you some rambles on marketing, technology and a lot more.   In this edition, we have roped in Imraan Moh from Mohol...

"When others are doing it, it's okay for me to do it, too." -Chet Holmes, Author of the book "The Ultimate Sales Machine"   That's the power of social proof! When we talk about socia...

You’d be clearly lying if you say you didn’t sing-along when you saw the title.     Once upon a time, a group of lemurs— big-eyed and bushy-tailed (quite literally)—raved to the tune...

A handpicked list of over 100 different marketing brochure and sales brochure examples curated from muliple industries.

A Talk-Show series aimed at giving you some rambles on marketing, technology and a lot more.

The Ikea Story is the sixth instalment of the series 'Stories that Inspire'. These are simple stories that were significant enough to change our lifestyles today, only because someone loo...

A curated list of over 100+ press release examples from various industries that can be used as a reference guide or template for constructing your own press release.

The Louis Vuitton Story is the fifth instalment of the series 'Stories that Inspire'. These are simple stories that were significant enough to change our lifestyles today, only because so...

Paperflite now gets the feature to edit documents & presentations using both Microsoft Office or Google Docs. It’s as easy as slicing a slab of butter with a hot knife. You might want...

The sudden slowdown of brick and mortar and uncertainty in consumer spending leaves the retail industry trying to figure out how to best drive business forward. We at Paperflite have stit...

The GoPro Story is the third instalment of the series 'Stories that Inspire'. These are simple stories that were significant enough to change our lifestyles today, only because someone lo...

The 3M Story is the fourth instalment of the series 'Stories that Inspire'. These are simple stories that were significant enough to change our lifestyles today, only because someone look...

Here are 9 ways to tailor your customer marketing strategy to go beyond acquiring new customers to identify and promote existing ones, retain them as happy customers, and nurture them int...

“The future is uncertain, but this uncertainty is at the very heart of human creativity.”  – Ilya Prigogine (Physical Chemist and a Nobel Laureate)

Over 50 handpicked set of Zoom background Images particularly for your video calls. If you are working from home or working remotely, use these free background images for your video confe...

"The brightest colours fill my head A million dreams are keeping me awake I think of what the world could be A vision of the one I see A million dreams is all it's gonna take A million dr...

Every single soul who owned a sole would know about this brand. And it's a feature story in our inspiration series calendar for this month.   Last month we saw how a plastic injection m...

Some of the most powerful brands we know are built on stories that we don’t know. Simple stories that were significant enough to change our lifestyles today, only because someone looked a...

Decked out in his trademark red and white striped sweater and glasses, finding Waldo from the puzzle that is complete with mammoth oceans of people, spiraling buildings, and mythical bea...

Growing a business can be fun only if you know what is working and how to keep repeating it. That is because one-time tactics will not survive your business lifecycle, but repeatable pr...

Sales reps need content to sell.    A sales rep is like a weaver bird building nests. The weaver bird needs tiny pieces of twigs, grass, and stalks to weave together intricate nests. ...

Paperflite Co-founder and Chief Product Officer Yega opens up about the evolution of the company and why he decided to take the plunge as an entrepreneur in his recent interview with Prod...

What is Content Marketing? Why is Content Marketing Important? How Content Marketing Works? How to Measure the Impact of Your Content Marketing Before we’d written our first line of...

Have you ever been worried by a leaky tap? It freaks me out — more than a fly squirming at the nape of my neck on a warm, sweaty day in the tropics. I heave a sigh of relief only when I...

Are you a new sales rep? Do you wake up in the middle of the night thinking how you'll get through it? Do you slip into a coma-like state when you're delivering your pitch?   

The buyer’s journey has changed significantly in the last few years. For companies to keep up, they need to revise their strategies. One increasingly popular way of doing this is by getti...

Content sells. It sells faster when you use it correctly. Today, your leads get too many offers selling them things they would have never imagined they need. However, attention spans are ...

  As a sales professional, what is your favorite tool? Your laptop, mobile, the Bluetooth headset, or the coffee mug?   For a lot of sales representatives, it is the iPad, which is the...

1 Not Knowing Your Audience 2 Not Knowing Your Goals 3 Not Writing for Your Audience 4 Know What Your Business is Known For 5 Tapping the Wrong Distribution Channel 6 Quality Over Q...

What is Sales Enablement?   Sales enablement is a strategic approach that provides sales teams with resources and tools to improve efficiency and effectiveness while engaging prospects ...

A Blueprint to Guide You The Solution: How Do You Overcome These Challenges? How Can You Find the Right Sales Enablement Tool? Evaluating the Right Sales Enablement Platform: The 12-P...

The significance of content cannot be overstated, It establishes connections among individuals and teams, culminating in the conversion of potential customers into actual patrons.   Yet...

An out-of-office message is a subtle yet effective way to let your senders know of your unavailability.   What goes through your mind when you see an out-of-office message like the one ...

1 What is Field Marketing? 2 Benefits Of Field Marketing 3 Explaining Field Marketing Activities? 4 Field Marketing vs.

What is a White Paper?   White papers are great examples of marketing collateral that exhibit your authority over a chosen niche. They form a key part of a company’s marketing collatera...

When Vibin Baburajan penned a satirical piece thanking his grandmother for her contributions in his life, little did he know that he’d one day be using some of the lessons he learned from...

A LinkedIn headline is like an article heading that entices the audience to read it. It is a unique opportunity, that lets you announce yourself to your profile visitors within 120 charac...

Asking a girl child about what ‘dance’ she prefers to learn than what game she’d like to play may seem to be a very mundane question.   Expecting a young rural Indian girl to give in to...

Have you been trying to figure your LinkedIn URL? Read along to know how to customize and shorten your LinkedIn URL.    Consider this statistic for a moment - there are 575 million user...

Are you trying to make a picture transparent in PowerPoint and you feel you could do with some help?   It is a brilliant hack to cut out unwanted noise in your presentations.   This s...

A Blueprint to Guide You What is a White Paper? The Purpose of a White Paper Establishing Thought Leadership Driving high-quality traffic Collaborati

It is not every day that a two-year-old product makes it to the top ranks in a decade-long dominated segment.   We rank amongst the top 3 in the content experience category and this, th...

1 What is Marketing Collateral? 2 History of Marketing Collateral? 3 Why Do You Need Marketing Collateral? 4 Benefits of Marketing Collateral 5 Marketing Collaterals Ideas 6 Marketi...

Buying a home for most of us is a one-time life experience. We want to be extremely sure of every nook and cranny before we make it ours.   No matter where we are - in the shower or wai...

A sales kit is a collection of product/service-related documents, used by the sales teams to navigate the buyer across the sales cycle. The content of the sales kit can vary according t...

  A target audience is a particular cohort of consumers within a target market, identified as the receivers for a particular advertisement or message.   In a marketing communicatio...

What is Marcom?   Marcom or Marketing Communication are ways by which companies educate, inform, urge, and apprise consumers—directly or indirectly—about their products, solutions, and ...

Aloha! It’s that time of the year when it's okay to get sand on your feet and salt in your hair.    Summer is here and we are back with 4 refreshing features to read about while you sip...

1 What are integrated marketing communications (IMC)? 2 Five reasons why IMC is important 3 How does the IMC process work? 4 Advantages of IMC 5 Disadvantages of IMC 6 Integrated Ma...

Track videos and their performance to optimize your marketing collateral strategy.    On April 24, 2005, YouTube co-founder Jawed Karim uploaded the first video titled Me at the zoo, whic...

When the snows fall and the white winds blow, the lone wolf falls, but the pack survives.   Like the Starks toiling away to protect the North, we too have been working hard to bring you...

WHAT IS VIDEO ANALYTICS?   Video analytics provides marketing and sales teams with a complete view of how their leads and customers are engaging with their videos. It gives you data abo...

  Integrated marketing enables a unified and consistent experience for customers to interact with a brand or company.  

What is Content Organization? Why is Content Organization Important? How to Organize your Content? Content Organization - Best Practices Content Organization Examples in B2B Tools f...

  Remember when Instagram switched to horizontal scrolling, and there was a huge public outcry?     Contrary to popular belief, we do care about the apps & tools we frequent, and a...

Saturdays are for winding down, especially after a hectic week.   However, for us at Paperflite, Saturdays are for meeting new people, learning new things and more importantly sharing w...

Integrated marketing is defined as the approach taken to create a unified and consistent experience for customers to interact with a brand or company.   Research suggests that you are...

Feel the breeze, the shimmering sun, dancing flowers, bicycle bells, and those flip-flopping butterflies - beautiful colors from every side, filling your eyes. Let’s spring it on!   We’...

1 Sales Content Management: Introduction 2 What Does Sales Content Mean? 3 What is Sales Content Management? 4 Reasons Why Sales Content Management is Important 5 Adopting an Effecti...

  Market penetration is the art and science of increasing sales of existing products/solutions/services without changing them. Usually, it is applied to merchandise that is selling in a ...

  Marketing is about providing value to a community. It helps bring better products and services to enrich people's lives. Consequently, great marketing builds demand. Business functio...

Think about every marketplace you know of. There are a handful of players who dominate and then there are the rest. What sets the key players apart from the others? It is their ability to...

What is Competitive Intelligence?   Competitive intelligence is about knowing how good your business is versus competition. Acknowledging the presence of your competitors (and their str...

  As we all know,  Sales enablement consists of various strategies and processes that boost the sales process and aid the sales ecosystem of your company. It can easily be described ...

We recently hosted product managers (PM) from PayPal and Socure to learn how they’re good at their jobs. Padmini Janaki began her career as a UI/UX designer and became a product manager a...

A few days back, we had the opportunity to listen to Don Norman, the director of The Design Lab, University of California - San Diego. Amazon describes him as a voyeur, observer and a “fo...

Introduction In July 2017, Gartner said that banks were struggling to produce content that would appeal to millennials. In fact, UBS had even gone as far as truncating their content crea...

“The big bang may be a million years away But we can't think of a better time to say World, hold on…”   The year 2018 marks the twelfth anniversary of Bob Sinclair’s legendary anthem ...

Last June, I came across a blog by Henneke Duistermaat titled “How to Write Gobbledygook-Free Content.” Let me be honest, I had no idea what gobbledygook meant until I read this blog and ...

Our most recent addition to the team comes with four legs, a long tail, eats our furniture and codes with us - in an all-new language “woof”. You heard that right! Introducing “The Super ...

Salespeople are always chasing targets and are under the pump almost all of the time. But, they must also hone their skills continue to make themselves more efficient so they can close mo...

[Bengaluru, India] – 25 Sep 2018 – Paperflite has been announced the Design Award 2018 winner in the Web Category by the Design4India initiative. The Design Awards aim to spur innovation ...

What is a Sales collateral?   Sales collateral gives potential prospects the information they would need to make a decision. It ensures that the target audience have the necessary detai...

Government agencies are best known for policymaking and its implementation, and publish white papers to let the general public know about it.   The target audience for policy white pape...

Entering a new market can be tricky for even the most seasoned businesses who are spread across the globe. A lot of time, effort and money are spent in terms of planning, budgeting, resea...

"A good marketer never blames his tools." Or so the saying goes. But, modern-day marketers tend to juggle too many things at the same time and are always on the lookout for tools and hack...

In our latest feature update, we are live with an all-new Analytics Dashboard, Search and integration with Klenty.

As marketers at consulting companies, no matter at what stage you are in your content creation and distribution journey – delivering effective marketing collateral that backs the abilitie...

  Twinkle twinkle little stars, it’s time we tell you what they are.   “Let’s go back in time, let’s grow young this sprint,” we said to our engineering team.  

We’re back with our latest features. In this release, we are turning to the old Olympian Gods for help. Imagine the features we can bring to you from the most powerful council of Gods.  ...

At Paperflite, we set lofty targets for ourselves and we believe in taking them down too.   We can hardly contain our excitement as we present to you the newest features in our platform...

The Avengers craze just refuses to die down in our backyard. We are so obsessed with it that any small achievement is met with a “Wakanda Forever” cry that booms across the neighborhood. ...

The dawn of data privacy is here. As customers are increasingly wary of how their data is being used, Sales & Marketing teams need to figure newer ways to connect and manage prospect ...

  After spending the better part of the last decade as the darling of the marketing world, the excitement that drove content marketing adoption seems to be on the decline. Gartner famous...

It was a cold Monday morning, typical of New York. I was shuffling to work. Everything seemed just the usual until I stepped out of the subway on 42nd street. I couldn't but help notice a...

It's February. The month of love. The engineering team at Paperflite have been at it the past two weeks heads down to roll out a set of features that'll help take your conversations a sig...

SaaStr Annual is just a week away - are you making the most of the time you have left?   As regular readers of this blog would know, we wanted to give back to the SaaS community this ye...

For those of you following the story so far, SaaStrdocs, our little side-project to give back to the SaaS community during SaaStr Annual, is up and about now. As you can imagine, we feel ...

The clock is ticking, and the first major SaaS event of the year, SaaStr Annual 2018, draws ever near. With just two weeks to go, you should be doing everything you can to ensure that the...

IT’S HERE! IT’S HERE!   We’re super-excited to announce SaaStrdocs, our project designed to give back to the SaaS community this SaaStr Annual, is officially up and running.   

Despite digital marketing taking the center stage in recent years, it’s important to remember that offline marketing collateral is far from dead.  

This week, we officially launch SaaStrdocs, an outreach initiative created exclusively for SaaStr Annual 2018!   We've built SaaStrdocs because we wanted to give back something useful t...

The first features update of oh-so-many to come! At Paperflite, we never stop working to make sure your experience is the best it can be. That’s why we’re constantly trying to understand...

Do you want to know what's key to making effective marketing collateral?    It's actually very simple:   The key to making effective marketing collateral is having a clear process in ...

SaaStr Annual is just around the corner, and we’re super excited! Over the last 3 years, the event has grown massively in size; from a respectable 2,000+ participants in 2015 to the whopp...

It all starts with knowing your buyer.   As sales managers, the only goal we (are supposed to) have every month is getting our teams to “crush” their sales quota.   Sadly, slumps hap...

You know what I hear every day when I talk to other marketing or sales professionals?   "Content Is King."   That phrase has become what "Always Be Closing" was to the 90s – a modern ...

When you’re a B2B salesperson, you tend to accept certain “truths” –   1. A strong relationship with the customer is paramount, 2. Multiple decision-makers tend to be involved, and tha...

As a marketer in the B2B industry, it can be hard to measure the value you bring through the content you generate. Sure, your website analytics can help you assess how much traffic you a...

The easiest thing to overlook when approaching your prospect is how we communicate with them.    Now, I know, that’s a very general statement, and one you’ve heard enough times. You’ve ...

One of the most common questions that sales professionals have is, “how do I close deals faster?”   It is a question that transcends experience and situational circumstances – we are a ...

I have been told I have a tendency to get carried away, so I’m going to do you a favor right now, and give you our three-step secret recipe without any extra fuss.    So, this is how yo...

I was chatting with a friend the other day, and she was telling me how difficult it is in the online dating world. She'd recently signed up for a popular dating app and was crying on my s...