Content Marketing

Imagine you come home after a long, tiring week of work, and you decide to satiate your taste buds by ordering a delicious, exotic dish. What would be your further course of action? Let u...

Sure, I can talk to you about all those companies who failed at content marketing and thus sabotaged their own brand’s success. But let’s face it. Cautionary tales are so passé.    So,...

  The world is changing, and that’s certainly true of how we consume content online too.    In the past, it was possible to create a successful and effective content strategy that was ...

'Just one last time, I promise' - Thought every addict, cheater, and binge watcher, ever.   As soon as we hear binging, we see bright red text screaming Netflix. Even though the thought...

In this edition of Paperflite's talk-show series titled 'Cuppa Press', we decided to take the bull (read Content Marketing) by its horns.  “Content Marketing has seen a boom and the ...

"When others are doing it, it's okay for me to do it, too." -Chet Holmes, Author of the book "The Ultimate Sales Machine"   That's the power of social proof! When we talk about socia...

“The future is uncertain, but this uncertainty is at the very heart of human creativity.”  – Ilya Prigogine (Physical Chemist and a Nobel Laureate)

  After spending the better part of the last decade as the darling of the marketing world, the excitement that drove content marketing adoption seems to be on the decline. Gartner famous...