Cuppa Press

November 28.2022

Setting up Your B2B Brand for Editorial Success

A B2B content marketer and a newsroom editor walk into a bar. What happens next? “They probably complain - they have a lot of gripes” ^ Christopher Gillespie, former software sal...

October 19.2022

Content as Duct Tape and more

“My Apple Watch thinks I’ve been exercising because of my heart rate” ^ Exact words said by Christopher Willis (Acrolinx) when he joined us on Cuppa Press.

July 01.2021

Differentiation Hot Takes

If asked about trashy differentiation tricks that are touted as best practices, most people might hold back. But Peep Laja is not most people. Having spearheaded brands such as CXL an...

April 19.2021

Live streaming as part of your outreach strategy

Bring out the champagne because a brand new season of Cuppa Press is now live! You’ll see several new elements on the show and with the branding as we move forward. Thank you for being he...

December 28.2020

Content Strategy for Dummies - Cuppa Press

Posting content on every social media platform, every single day works for people with an extensive team dedicated just for this. But will it work for you? Making you ponder on t...

November 23.2020

Stories, Vulnerability, and Binge-Worthy Content - Cuppa Press

As the camera started rolling, a sense of comfort settled in on her face as if to reveal she was always meant to do this; as if she was home. Hailing from the beautiful city of Uppsa...

October 15.2020

How to build your marketing superhero suit - Cuppa Press

"It's never about what we deserve. It's about what we believe." - Wonder Woman What happens when you believe you can truly make a difference? You become a Superhero. Marketers...

September 28.2020

A Beginner's Guide to Newsletters - Cuppa Press

We were today years old when we learnt that being called ‘Newsletter Nerd’ or ‘Newsletter Monster’ was not common. What an absolute shocker. Newsletters are one medium for brands to ...

September 08.2020

Decoding Presales and Product Management - Cuppa Press

Picture this - You very passionately continue talking to a room of 10 people about the sophisticated technology that your product uses. …. Only to realize that only 1 of them truly...

August 20.2020

Selling in This Digital Economy - Cuppa Press

“Now’s the time to play the role of a consultant rather than that of a salesman", says Mike Cook, the Director of Research at DT Consulting. Change is but an understatement to describe 20...

August 04.2020

Content Marketing Playbook for SMBs - Cuppa Press

In this edition of Paperflite's talk-show series titled 'Cuppa Press', we decided to take the bull (read Content Marketing) by its horns. “Content Marketing has seen a boom and the ...

July 28.2020

LinkedIn, Quora, and Personal Branding - Cuppa Press

Cuppa Press as you all know is a talk-show series where we talk about marketing, technology, and a lot more. In this edition of Cuppa Press, we decided to address an important topic ...

July 10.2020

All things Branding - Cuppa Press

Cuppa Press, as you might know, is a talk-show series aimed at giving you some rambles on marketing, technology and a lot more. In this edition, we have roped in Imraan Moh from Mohol...

June 22.2020

Cuppa Press - A micro talk-show series

A Talk-Show series aimed at giving you some rambles on marketing, technology and a lot more.

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