B2B Marketing

  “You’re a tool,” said no one to an efficient marketer ever. Do you know why? Because that efficient marketer knows the right tools to get the job done. You know you can be that markete...

The markets are crowded. There are too many products, too much advertising. This means that as marketers, our job is more difficult than ever. We need every advantage we can get our hands...

Account-Based Marketing (ABM) is all about creating moments for your prospects. The big piece of ABM that some forget though is how do you incorporate what really matters to the person vs...

How Freshworks leveraged webinars to not just drive leads, but introduce a new product, position it amongst some of the most established brands, and create a mind share that a lot of us c...

1 What is a Sales Battle Card? 2 Why Do Sales Teams Need Battle Cards? 3 What are the Types of Battle Cards? 4 How Do You create a competitive battle card? 5 What are the Elements of...

Here are 9 ways to tailor your customer marketing strategy to go beyond acquiring new customers to identify and promote existing ones, retain them as happy customers, and nurture them int...

“The future is uncertain, but this uncertainty is at the very heart of human creativity.”  – Ilya Prigogine (Physical Chemist and a Nobel Laureate)

What is a White Paper?   White papers are great examples of marketing collateral that exhibit your authority over a chosen niche. They form a key part of a company’s marketing collatera...

A Blueprint to Guide You What is a White Paper? The Purpose of a White Paper Establishing Thought Leadership Driving high-quality traffic Collaborati

1 What is Marketing Collateral? 2 History of Marketing Collateral? 3 Why Do You Need Marketing Collateral? 4 Benefits of Marketing Collateral 5 Marketing Collaterals Ideas 6 Marketi...

WHAT IS VIDEO ANALYTICS?   Video analytics provides marketing and sales teams with a complete view of how their leads and customers are engaging with their videos. It gives you data abo...

Despite digital marketing taking the center stage in recent years, it’s important to remember that offline marketing collateral is far from dead.  

Do you want to know what's key to making effective marketing collateral?    It's actually very simple:   The key to making effective marketing collateral is having a clear process in ...