Marketing Collateral

Imagine you come home after a long, tiring week of work, and you decide to satiate your taste buds by ordering a delicious, exotic dish. What would be your further course of action? Let u...

Remember the 2000s when everyone’s parents (and their mothers) were overly enthusiastic about milk? The kind where if something in the mart had milk in it, people wholeheartedly (and oh s...

A Blueprint to Guide You Who Needs Product Catalogs? 9 Reasons why you need product catalogs To Glean Information Reduce Business Cycles Help Sales R

“Nothing makes me happier than a good coffee on a bad day. Nothing makes me angrier than a bad brochure on a good day.” - Every Marketer Ever.   Ever attended a 3 hour seminar where tim...

A wide range of over 100+ PoV templates have been curated from various industries as examples to build your own.

"When others are doing it, it's okay for me to do it, too." -Chet Holmes, Author of the book "The Ultimate Sales Machine"   That's the power of social proof! When we talk about socia...

A handpicked list of over 100 different marketing brochure and sales brochure examples curated from muliple industries.

This is a curated collection of more than 25 team building activities to keep your teams engaged through the 'Work From Home' phase

Over 50 handpicked set of Zoom background Images particularly for your video calls. If you are working from home or working remotely, use these free background images for your video confe...

What is Content Marketing? Why is Content Marketing Important? How Content Marketing Works? How to Measure the Impact of Your Content Marketing Before we’d written our first line of...

Have you ever been worried by a leaky tap? It freaks me out — more than a fly squirming at the nape of my neck on a warm, sweaty day in the tropics. I heave a sigh of relief only when I...

The buyer’s journey has changed significantly in the last few years. For companies to keep up, they need to revise their strategies. One increasingly popular way of doing this is by getti...

Content sells. It sells faster when you use it correctly. Today, your leads get too many offers selling them things they would have never imagined they need. However, attention spans are ...

1 Not Knowing Your Audience 2 Not Knowing Your Goals 3 Not Writing for Your Audience 4 Know What Your Business is Known For 5 Tapping the Wrong Distribution Channel 6 Quality Over Q...

1 What is Field Marketing? 2 Benefits Of Field Marketing 3 Explaining Field Marketing Activities? 4 Field Marketing vs.

What is a White Paper?   White papers are great examples of marketing collateral that exhibit your authority over a chosen niche. They form a key part of a company’s marketing collatera...

A Blueprint to Guide You What is a White Paper? The Purpose of a White Paper Establishing Thought Leadership Driving high-quality traffic Collaborati

1 What is Marketing Collateral? 2 History of Marketing Collateral? 3 Why Do You Need Marketing Collateral? 4 Benefits of Marketing Collateral 5 Marketing Collaterals Ideas 6 Marketi...

Buying a home for most of us is a one-time life experience. We want to be extremely sure of every nook and cranny before we make it ours.   No matter where we are - in the shower or wai...

Track videos and their performance to optimize your marketing collateral strategy.    On April 24, 2005, YouTube co-founder Jawed Karim uploaded the first video titled Me at the zoo, whic...

  Remember when Instagram switched to horizontal scrolling, and there was a huge public outcry?     Contrary to popular belief, we do care about the apps & tools we frequent, and a...

1 Sales Content Management: Introduction 2 What Does Sales Content Mean? 3 What is Sales Content Management? 4 Reasons Why Sales Content Management is Important 5 Adopting an Effecti...

What is Competitive Intelligence?   Competitive intelligence is about knowing how good your business is versus competition. Acknowledging the presence of your competitors (and their str...

What is a Sales collateral?   Sales collateral gives potential prospects the information they would need to make a decision. It ensures that the target audience have the necessary detai...

Government agencies are best known for policymaking and its implementation, and publish white papers to let the general public know about it.   The target audience for policy white pape...

Entering a new market can be tricky for even the most seasoned businesses who are spread across the globe. A lot of time, effort and money are spent in terms of planning, budgeting, resea...

As marketers at consulting companies, no matter at what stage you are in your content creation and distribution journey – delivering effective marketing collateral that backs the abilitie...

Despite digital marketing taking the center stage in recent years, it’s important to remember that offline marketing collateral is far from dead.  

Do you want to know what's key to making effective marketing collateral?    It's actually very simple:   The key to making effective marketing collateral is having a clear process in ...