Content Experience

How to Create a Digital Content Experience Strategy (With Examples)

How to Create a Digital Content Experience Strategy (With Examples)

For all the Pixar lovers in the house, do you remember the term “core memory” that Joy tosses around throughout the film Inside Out?    A core memory is a distinct type of memory/experi...

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How Freshworks launched the Happy Sales campaign using Paperflite’s Cleverstory and reduced its CPL by 70%

How Freshworks launched the Happy Sales campaign using Paperflite’s Cleverstory and reduced its CPL by 70%

  ♪ Clap along if you feel like a room without a roof;    Clap along if you feel like happiness is the truth ♪   When Pharell Williams composed “Happy” 8 years ago, we’re pretty sure...

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Making a Case for Interactive Content in 2021

Making a Case for Interactive Content in 2021

There are only two possible explanations if you’ve never seen this T-Rex on your screen until this point: a) The internet gods have blessed you b) Google Chrome is your best friend. Not. ...

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Expert Op: Creating Positive Content Experiences

Expert Op: Creating Positive Content Experiences

Marketing leaders reveal how they’re ensuring their audience gets the best content experience possible 

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Stories, Vulnerability, and Binge-Worthy Content - Cuppa Press

Stories, Vulnerability, and Binge-Worthy Content - Cuppa Press

As the camera started rolling, a sense of comfort settled in on her face as if to reveal she was always meant to do this; as if she was home.    Hailing from the beautiful city of Uppsa...

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Your Prospects Deserve a Content Experience - Here’s Why 

Your Prospects Deserve a Content Experience - Here’s Why 

Content Experience is the new prospect whisperer. Because sometimes, you don’t have to go the pompous and loud way. Sending across a carefully-crafted whisper will do just fine. 

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