A target audience is a particular cohort of consumers within a target market, identified as the receivers for a particular advertisement or message.
In a marketing communicatio...
What is Marcom?
Marcom or Marketing Communication are ways by which companies educate, inform, urge, and apprise consumers—directly or indirectly—about their products, solutions, and bra...
1 What are integrated marketing communications (IMC)?
2 Five reasons why IMC is important
3 How does the IMC process work?
4 Advantages of IMC
5 Disadvantages of IMC
6 Integrated Ma...