Sales & Marketing

Retailing during COVID-19

Retailing during COVID-19

The sudden slowdown of brick & mortar and uncertainty in consumer spending leaves the retail industry trying to figure out how to best drive business forward. We at Paperflite have st...

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9 Customer Marketing Strategies to focus on your existing customers.

9 Customer Marketing Strategies to focus on your existing customers.

Here are 9 ways to tailor your customer marketing strategy to go beyond acquiring new customers to identify and promote existing ones, retain them as happy customers, and nurture them int...

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6 Strategies for Responsible Marketing in the wake of Coronavirus (COVID-19)

6 Strategies for Responsible Marketing in the wake of Coronavirus (COVID-19)

“The future is uncertain, but this uncertainty is at the very heart of human creativity.”  – Ilya Prigogine (Physical Chemist and a Nobel Laureate) We, the Humankind, are facing a cr...

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Is physical marketing collateral dead?

Is physical marketing collateral dead?

Despite digital marketing taking the center stage in recent years, it’s important to remember that offline marketing collateral is far from dead.  

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The secret to effective marketing collateral

The secret to effective marketing collateral

Do you want to know what's key to making effective marketing collateral?  It's actually very simple: The key to making effective marketing collateral is having a clear process in place....

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